Eventi Beauty

Customer engagement is beautiful!

Within Sun-TIMES team we have different work experience in multinational corporation leader in the cosmetic area. Beauty is in our DNA and makes our creativity come out!

Here are some of the projects we have conceived and managed:

Maybelline New York 360° launch campaign

Dynamic and trendy American brand. Thanks to the collaboration with a street artist, we have created in store materials with a real WO effect. We have also developed animations and involved influencers for an out-of-the-box social campaign so as to maximize customer engagement.

Lancome’ s happiness animation becomes best practice worldwide

It was incredibile to see how an animation created for the national market became worldwide best practice. The aim was to create a fil rouge around the three brand assets: perfumes, skincare and makeup. This led to the month of happiness: a 360° project from digital to store.

Salvatore Ferragamo from fashion design to perfumes

Explain all the perfume shades through fashion is possible!
An illustrator has interpreted brand’s couture dresses to create a special in store materials allowing the beauty advisors to easily present the three different declinations of the Signorina perfume.

Giorgio Armani new launch event

On the occasion of the Emporio Armani YOU fragrances launch, Sun-TIMES organized the presentation event for sales force, bloggers and journalists. Stronger together!

Biotherm retail events

Imagine to enter a perfume shop and find a dj-set, a cocktail selection and a huge sachet to discover the new launch! Sun-TIMES managed Biotherm store tour filling Italian perfume shops with music and good vibes. That’s SUNbelievebale!

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