Hasbro

Fun, entertainment and real-time
marketing: that’s Hasbro

The American toy manufacturer chooses Sun-TIMES as partner for the creation of its social strategy along with the realization of original contents. A strategy that has received good feedbacks like in this article from Digital Coach.

Social life to games!

We created a digital strategy coherent with the brands tone of voice to make Transformer, Play-Doh, Hasbro Gaming and Monopoly live better on social media.

Building and playing, day by day

We conceive a yearly strategy and a monthly editorial plan for each brand. Great importance is given to Real-time marketing: proactively seize the opportunities brought by social trend make it possible to intercept the habitual community while increasing new users’ engagement.

A special project featuring The Pills

For the launch on the Italian market of the new Monopoly Cheaters Edition we have developed a cross-media campaign that could engage our community thanks to the Italian youtubers The Pills: two creators able to interpret the brand while being in target with our community.

 

THE RESULT? IT’S UNBELIEVABLE!

We have conceived an ironic video representing real life moments in which everyone could identify themselves while alluding to some new rules of the game and to the Christmas campaign of reference. With this video we have reached more than 1 million people online and about 700.000 views.

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